Book cover of: Consumer Culture Theory in Asia
Book cover of: Consumer Culture Theory in Asia
22 % alennus

Consumer Culture Theory in Asia

History and Contemporary Issues

Routledge Frontiers in the Development of International Business, Management and Marketing

€161,00 €206,08
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2022 m.

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Viivakoodi: 9780367629496
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We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.
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