Pehmeäkantinen
The Handbook of Customer Satisfaction and Loyalty Measurement
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| Kirjoittaja | Nigel Hill |
|---|---|
| Kustantaja | Taylor & Francis Ltd |
| Julkaistu | 2017 m. |
| Kieli | Englanti |
| Sivumäärä | 160 psl. |
| Sidosasu | Kovakantinen |
| Painos | 2 ed |
| ISBN | 9781138407855 |
Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.