B2B Brand Management

Philip Kotler

€61,62
€61,62 €63,99 Myynti

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B2B Brand Management Kietas viršelis Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006 m. €60,62Turime sandėlyje

B2B Brand Management

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.

B2B Brand Management

B2B Brand Management

€61,62
€61,62 €63,99