• Book cover of: Quantitative Models in Marketing Research. By: Philip Hans Franses

Quantitative Models in Marketing Research

Philip Hans Franses

€93,38
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Quantitative Models in Marketing Research

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Book cover of: Quantitative Models in Marketing Research. By: Philip Hans Franses

Quantitative Models in Marketing Rese...

€93,38
€93,38