Marketing: An Introduction, European Edition
Kirjan tiedot
| Kirjoittaja | Ross Brennan |
|---|---|
| Kustantaja | Pearson Education Limited |
| Julkaistu | 2019 m. |
| Kieli | Englanti |
| Sivumäärä | 672 psl. |
| Sidosasu | Pehmeäkantinen |
| Genre | Verslas ir vadyba |
| ISBN | 9781292200309 |
Tietoa kirjasta
Discover the essential concepts of marketing with Marketing: An Introduction, European Edition by Ross Brennan. Published in 2019, this comprehensive textbook spans 672 pages, providing an in-depth exploration of both theoretical frameworks and practical applications in the marketing field. This edition is tailored for undergraduate and postgraduate students, as well as professionals seeking to enhance their marketing knowledge.
With contributions from renowned authors Harker, Armstrong, and Kotler, this book covers the latest principles and major themes in marketing, ensuring you stay current in this dynamic discipline. Its clarity, coherence, and authoritative insights make it an indispensable resource for anyone looking to excel in marketing. Dive into the world of marketing today and equip yourself with the tools needed for success!
