Social Media Activism

Discover the powerful intersection of digital engagement and grassroots activism in Social Media Activism by Matteo Cernison, published in 2019 by Amsterdam University Press. In this compelling hardback edition, spanning 244 pages, Cernison delves into the pivotal role that social media played in the referendums against water privatization in Italy. This insightful exploration reveals how dedicated activists harnessed the power of online platforms to mobilize support and inspire over twenty-seven million citizens to cast their votes.

As a vital contribution to the fields of media studies and political processes, this book is an essential read for anyone interested in understanding the dynamics of modern activism and the influence of social media on public engagement. Discover the strategies and campaigns that shaped a significant political movement and learn how the digital landscape has transformed civic participation.