Small Data

Discover the insights behind global branding with Small Data by Martin Lindstrom, a compelling exploration into consumer behavior that has captivated readers since its release in 2017. This New York Times Bestseller was recognized as one of the "Most Important Books of 2016" by Inc and earned a spot on Forbes' list of "Must Read Business Books" for the year. In Small Data, Lindstrom takes you on a journey to uncover the surprising and counter-intuitive truths about what truly connects us as humans. With 288 pages of thought-provoking content published by John Murray Press, this paperback is a must-have for anyone interested in marketing and understanding the nuances of consumer behavior. Dive into the fascinating world of branding and learn what it takes to create lasting connections in today's market.