CIM Coursebook Marketing Fundamentals 07/08

Enhance your marketing knowledge with the CIM Coursebook Marketing Fundamentals 07/08 by Frank Withey, published by Taylor & Francis Ltd in 2017. This comprehensive hardback edition spans 404 pages and is designed specifically for the Marketing Fundamentals module, crafted by Senior Examiners.

This invaluable resource is packed with a variety of learning objectives, engaging activities, and clear definitions that will not only support your understanding of marketing theory but also test your knowledge effectively. Inside, you will find past examination papers and insightful examiners' reports, making it an essential tool for anyone looking to excel in their marketing studies.

Whether you are a student or a professional seeking to refresh your marketing skills, this coursebook is your key to mastering the fundamentals of marketing.