Trademarks, Brands, and Competitiveness
Kirjan tiedot
| Kirjoittaja | UK) da Silva Lopes Teresa (University of York |
|---|---|
| Kustantaja | Taylor & Francis Ltd |
| Julkaistu | 2013 m. |
| Kieli | Englanti |
| Sivumäärä | 270 psl. |
| Sidosasu | Pehmeäkantinen |
| ISBN | 9780415635738 |
Tietoa kirjasta
Discover the transformative impact of branding on economic growth with Trademarks, Brands, and Competitiveness by Taylor & Francis Ltd. This insightful book combines the expertise of renowned scholars from various fields to delve into the intricate relationship between trademark law and brand strategy. With 270 pages of rich analysis, it explores how the development and repositioning of individual brands serve as crucial case studies in understanding the effects of competition.
Published in 2013, this paperback edition offers a comprehensive perspective that is both engaging and informative for anyone interested in the dynamics of brands in today’s market. Enhance your knowledge of branding strategies and their significance in a competitive landscape with this essential read.