Kovakantinen
Expanding Disciplinary Space: On the Potential of Critical Marketing
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| Kirjoittaja | Douglas Brownlie |
|---|---|
| Kustantaja | Taylor & Francis Ltd |
| Julkaistu | 2019 m. |
| Kieli | Englanti |
| Sivumäärä | 266 psl. |
| Sidosasu | Pehmeäkantinen |
| Genre | Verslas ir vadyba |
| ISBN | 9780367230869 |
This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.