22 % nuolaida

Positioning: The Battle for Your Mind

€21,99 €28,15
Pagal Al Ries
26 vnt. sandėlyje, paruošta siuntimui

NEMOKAMAS pristatymas

224 psl.

2001 m.

Minkštas viršelis

Brūkšninis kodas: 9780071373586
Aprašymas

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Peržiūrėti išsamią informaciją