{"product_id":"winning-the-global-tv-news-game-taylor-francis-ltd-9781032607757-johnston-carla-brooks","title":"Winning the Global TV News Game","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eWinning the Global TV News Game\u003c\/strong\u003e by \u003cstrong\u003eCarla Brooks Johnston\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2023. This compelling hardback spans 340 pages and delves into the revolutionary changes in the TV news landscape during the 1990s.\u003c\/p\u003e \n\n\u003cp\u003eJohnston explores the intricate relationship between live TV news and its consumers, presenting a unique marketing perspective that highlights regional markets around the globe. By analyzing key industry players and the technological advancements they adopted, this book provides a comprehensive understanding of how TV news evolved into a global powerhouse.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a media professional, student, or simply interested in the dynamics of news broadcasting, \u003cstrong\u003eWinning the Global TV News Game\u003c\/strong\u003e is an essential read that offers valuable lessons and insights into the industry's past and future.\u003c\/p\u003e","brand":"Johnston Carla Brooks","offers":[{"title":"Default Title","offer_id":52254460051798,"sku":"9781032607757","price":157.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032607757.jpg?v=1767783369","url":"https:\/\/www.englishbook.fi\/products\/winning-the-global-tv-news-game-taylor-francis-ltd-9781032607757-johnston-carla-brooks","provider":"Bookshop","version":"1.0","type":"link"}