{"product_id":"winning-global-markets-9781118893814","title":"Winning Global Markets","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eWinning Global Markets\u003c\/strong\u003e by the esteemed author \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e. Published in 2014, this insightful book spans 288 pages and delves into a fresh marketing paradigm that emphasizes the concentrated economic power of 600 global cities.\u003c\/p\u003e \n\n\u003cp\u003eIn this enlightening read, Kotler presents a compelling analysis of the concept of City-Centered Marketing, illustrating why local approaches are becoming essential for thriving in global business landscapes. As urbanization accelerates and the global economy shifts from West to East, this book empowers marketers with the strategies needed to navigate these changes successfully.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional or someone interested in the future of global business, \u003cstrong\u003eWinning Global Markets\u003c\/strong\u003e is a must-read for understanding the intricate dynamics of city-focused marketing in today's world. Don’t miss the opportunity to expand your knowledge with Kotler’s expert insights!\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":51078243844438,"sku":"9781118893814","price":27.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118893814.jpg?v=1755492103","url":"https:\/\/www.englishbook.fi\/products\/winning-global-markets-9781118893814","provider":"Bookshop","version":"1.0","type":"link"}