{"product_id":"using-semiotics-in-marketing-kogan-page-ltd-9781398607644-how-to-achieve-consumer-insight-for-brand-growth-and-profits-rachel-lawes","title":"Using Semiotics in Marketing","description":"\u003cp\u003eUnlock the power of semiotics with \u003cstrong\u003eUsing Semiotics in Marketing\u003c\/strong\u003e by \u003cstrong\u003eRachel Lawes\u003c\/strong\u003e, published by \u003cstrong\u003eKogan Page Ltd\u003c\/strong\u003e in 2023. This comprehensive guide, now in its \u003cstrong\u003e2nd Revised edition\u003c\/strong\u003e, spans 360 pages and offers invaluable insights into leveraging semiotic principles to enhance your marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eDiscover how to effectively apply semiotics to create compelling advertisements, impactful branding, engaging websites, eye-catching packaging, and persuasive social media content. This book is designed to help marketers, advertisers, and business owners understand the intricate relationship between signs and consumer behavior, driving growth and boosting profits.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned professional or just starting in the marketing field, \u003cstrong\u003eUsing Semiotics in Marketing\u003c\/strong\u003e provides the tools and knowledge you need to elevate your marketing communications to the next level.\u003c\/p\u003e","brand":"Rachel Lawes","offers":[{"title":"Default Title","offer_id":52255707464022,"sku":"9781398607644","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781398607644.jpg?v=1767785121","url":"https:\/\/www.englishbook.fi\/products\/using-semiotics-in-marketing-kogan-page-ltd-9781398607644-how-to-achieve-consumer-insight-for-brand-growth-and-profits-rachel-lawes","provider":"Bookshop","version":"1.0","type":"link"}