{"product_id":"unpacking-creativity-cambridge-university-press-9781108473538-the-power-of-figurative-communication-in-advertising-paula-p-rez-sobrino","title":"Unpacking Creativity","description":"\u003cp\u003eDrawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.\u003c\/p\u003e","brand":"Paula Pérez Sobrino","offers":[{"title":"Default Title","offer_id":52255872975190,"sku":"9781108473538","price":126.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781108473538.jpg?v=1767785347","url":"https:\/\/www.englishbook.fi\/products\/unpacking-creativity-cambridge-university-press-9781108473538-the-power-of-figurative-communication-in-advertising-paula-p-rez-sobrino","provider":"Bookshop","version":"1.0","type":"link"}