{"product_id":"understanding-customers-taylor-francis-ltd-9781138440937-chris-rice","title":"Understanding Customers","description":"\u003cp\u003eDelve into the intricacies of consumer behavior with \"Understanding Customers\" by Chris Rice, published by Taylor \u0026amp; Francis Ltd in 2017. This comprehensive 2nd edition spans 320 pages and is expertly designed to align with the Understanding Customers Certificate CIM paper. \u003c\/p\u003e \n\n\u003cp\u003eThe book is structured into six insightful parts, exploring the social sciences, individuals, groups, society, and organizations. Each chapter is thoughtfully crafted, featuring clear learning objectives, essential definitions, and a solid theoretical background. Additionally, engaging exercises and pertinent issues for consideration enhance the reader's learning experience.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a marketing professional, a student, or simply intrigued by consumer dynamics, \"Understanding Customers\" offers valuable insights that will deepen your knowledge of how people think and behave in various contexts. Enhance your understanding of customers today!\u003c\/p\u003e","brand":"Chris Rice","offers":[{"title":"Default Title","offer_id":52225433076054,"sku":"9781138440937","price":242.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138440937.jpg?v=1767739044","url":"https:\/\/www.englishbook.fi\/products\/understanding-customers-taylor-francis-ltd-9781138440937-chris-rice","provider":"Bookshop","version":"1.0","type":"link"}