{"product_id":"tourism-technology-and-competitive-strategies-cabi-publishing-9780851989501-auliana-poon","title":"Tourism, Technology and Competitive Strategies","description":"\u003cp\u003eExplore the intricacies of the tourism industry with \u003cstrong\u003eTourism, Technology and Competitive Strategies\u003c\/strong\u003e by \u003cstrong\u003eAuliana Poon\u003c\/strong\u003e, published by \u003cstrong\u003eCABI Publishing\u003c\/strong\u003e in 1993. Spanning 352 pages, this insightful book delves into the significant challenges that tourism faces in a rapidly changing world.\u003c\/p\u003e \n\n\u003cp\u003eAuliana Poon expertly highlights the pivotal role of information technology in the evolution of mass tourism, tracing its impact back to the mid-1970s. Through her analysis, readers will discover how technology and innovation are reshaping the industry, fostering a new \"best practice\" approach characterized by flexibility, market segmentation, and diagonal integration.\u003c\/p\u003e \n\n\u003cp\u003eThis essential read is invaluable for those interested in business competition, hospitality, and the travel and tourism sectors. Uncover the strategies that enable businesses to thrive in a dynamic environment, making this book a must-have for practitioners, scholars, and enthusiasts alike.\u003c\/p\u003e","brand":"Auliana Poon","offers":[{"title":"Default Title","offer_id":52226190999894,"sku":"9780851989501","price":51.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780851989501.jpg?v=1767739771","url":"https:\/\/www.englishbook.fi\/products\/tourism-technology-and-competitive-strategies-cabi-publishing-9780851989501-auliana-poon","provider":"Bookshop","version":"1.0","type":"link"}