{"product_id":"theory-of-the-gimmick-harvard-university-press-9780674278745-aesthetic-judgment-and-capitalist-form-sianne-ngai","title":"Theory of the Gimmick","description":"\u003cp\u003eIn her thought-provoking book, \u003cstrong\u003eTheory of the Gimmick\u003c\/strong\u003e, acclaimed critic \u003cstrong\u003eSianne Ngai\u003c\/strong\u003e delves into the concept of the gimmick as a crucial aesthetic category that mirrors the underlying principles of capitalism. Published by \u003cstrong\u003eHarvard University Press\u003c\/strong\u003e in 2022, this 416-page paperback invites readers to explore how gimmicks promise to save labor and enhance value, evoking both skepticism and attraction. Ngai expertly examines the aesthetic dissatisfactions associated with gimmicks, revealing the deeper anxieties tied to our capitalist society. This insightful work is essential for anyone interested in the intersections of art, economics, and cultural critique. Discover the allure and contradictions of the gimmick through Ngai's compelling analysis.\u003c\/p\u003e","brand":"Sianne Ngai","offers":[{"title":"Default Title","offer_id":52257234321750,"sku":"9780674278745","price":24.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780674278745.jpg?v=1767787213","url":"https:\/\/www.englishbook.fi\/products\/theory-of-the-gimmick-harvard-university-press-9780674278745-aesthetic-judgment-and-capitalist-form-sianne-ngai","provider":"Bookshop","version":"1.0","type":"link"}