{"product_id":"strategic-marketing-planning-and-control-taylor-francis-ltd-9780750682718-plannning-and-control-graeme-drummond","title":"Strategic Marketing Planning and Control","description":"\u003cp\u003eDiscover the essential guide to effective marketing with \"Strategic Marketing Planning and Control\" by Graeme Drummond. Published by Taylor \u0026amp; Francis Ltd in 2007, this meticulously crafted third edition spans 348 pages and offers valuable insights for marketers and managers alike. \u003c\/p\u003e \u003cp\u003eThis comprehensive book delves into crucial topics such as customer relationship management, business ethics, and market-led orientation. Drummond's exam-focused approach ensures that readers not only grasp the concepts but are also well-prepared for practical application in the real world. Whether you are an aspiring marketer or an experienced professional, this work is designed to enhance your decision-making skills and provide a solid foundation in strategic marketing planning and control. Don't miss out on this vital resource to excel in the competitive marketing landscape.\u003c\/p\u003e","brand":"Graeme Drummond","offers":[{"title":"Default Title","offer_id":52227625779542,"sku":"9780750682718","price":242.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750682718.jpg?v=1767742030","url":"https:\/\/www.englishbook.fi\/products\/strategic-marketing-planning-and-control-taylor-francis-ltd-9780750682718-plannning-and-control-graeme-drummond","provider":"Bookshop","version":"1.0","type":"link"}