{"product_id":"strategic-marketing-pearson-education-limited-9780004990378-cases-concepts-and-challenges-john-atkinson","title":"Strategic Marketing","description":"\u003cp\u003eDiscover the essential principles of strategic marketing with \u003cstrong\u003eStrategic Marketing\u003c\/strong\u003e by \u003cstrong\u003eJohn Atkinson\u003c\/strong\u003e. Published by \u003cstrong\u003ePearson Education Limited\u003c\/strong\u003e in 1996, this insightful paperback spans \u003cstrong\u003e296 pages\u003c\/strong\u003e and is a must-read for anyone looking to enhance their understanding of business strategy.\u003c\/p\u003e \n\n\u003cp\u003eThis book offers a practical approach to mastering the strategic marketing process. Through a wealth of international case studies, Atkinson illustrates how strategic marketing concepts can be effectively applied to real-world scenarios. Readers will learn how to devise marketing solutions tailored to various business sectors and environments, making this book a valuable resource for both students and professionals in the field of sales and marketing.\u003c\/p\u003e \n\n\u003cp\u003eElevate your marketing knowledge and strategies with John Atkinson’s expert guidance in \u003cstrong\u003eStrategic Marketing\u003c\/strong\u003e.\u003c\/p\u003e","brand":"John Atkinson","offers":[{"title":"Default Title","offer_id":52227626828118,"sku":"9780004990378","price":69.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780004990378.jpg?v=1767742033","url":"https:\/\/www.englishbook.fi\/products\/strategic-marketing-pearson-education-limited-9780004990378-cases-concepts-and-challenges-john-atkinson","provider":"Bookshop","version":"1.0","type":"link"}