{"product_id":"strategic-market-management-9780470689752","title":"Strategic Market Management","description":"\u003cp\u003eDiscover the essential guide for aspiring marketers and business professionals with \u003cstrong\u003eStrategic Market Management\u003c\/strong\u003e by \u003cstrong\u003eDamien McLoughlin\u003c\/strong\u003e. Published in 2010, this European adaptation of the renowned US edition by David Aaker offers a comprehensive exploration of strategic marketing principles. Spanning 368 pages, this engaging text is tailored for business students enrolled in strategy and marketing courses, providing them with the tools and insights needed to excel in today’s competitive market landscape. Enhance your understanding of market management strategies and elevate your career prospects with this vital resource. Perfect for both classroom use and self-study, \u003cstrong\u003eStrategic Market Management\u003c\/strong\u003e is a must-have addition to your academic library.\u003c\/p\u003e","brand":"Damien McLoughlin","offers":[{"title":"Default Title","offer_id":51022859600214,"sku":"9780470689752","price":65.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470689752.jpg?v=1754681732","url":"https:\/\/www.englishbook.fi\/products\/strategic-market-management-9780470689752","provider":"Bookshop","version":"1.0","type":"link"}