{"product_id":"strategic-city-branding-taylor-francis-ltd-9781032958989-insights-from-asian-cities-viriya-taecharungroj","title":"Strategic City Branding","description":"\u003cp\u003eDiscover the transformative power of urban identity with \u003cstrong\u003eStrategic City Branding\u003c\/strong\u003e by \u003cstrong\u003eViriya Taecharungroj\u003c\/strong\u003e. Set for release in 2025, this insightful volume published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e spans 152 pages, offering a comprehensive exploration of city branding strategies. Drawing on real-world case studies from Asian cities, this book equips city branding and marketing practitioners with essential concepts and strategic management tools to elevate their initiatives. Whether you're a postgraduate student embarking on research or an undergraduate eager to learn about the dynamic world of city branding, this resource is indispensable. Enhance your understanding of how effective branding can shape the identity and perception of cities, making \u003cstrong\u003eStrategic City Branding\u003c\/strong\u003e a must-have addition to your collection.\u003c\/p\u003e","brand":"Viriya Taecharungroj","offers":[{"title":"Default Title","offer_id":52256696729942,"sku":"9781032958989","price":67.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032958989.jpg?v=1767786471","url":"https:\/\/www.englishbook.fi\/products\/strategic-city-branding-taylor-francis-ltd-9781032958989-insights-from-asian-cities-viriya-taecharungroj","provider":"Bookshop","version":"1.0","type":"link"}