{"product_id":"strategic-brand-management-in-higher-education-taylor-francis-ltd-9781032178363-bang-xu-n-nguyen","title":"Strategic Brand Management in Higher Education","description":"\u003cp\u003eDiscover the transformative insights in \u003cstrong\u003eStrategic Brand Management in Higher Education\u003c\/strong\u003e by \u003cstrong\u003eBang Xuân Nguyen\u003c\/strong\u003e, published by Taylor \u0026amp; Francis Ltd in 2021. This comprehensive 292-page paperback offers a unique blend of strategy, planning, and measurement, underpinned by innovative research and the experiences of esteemed academics. \u003c\/p\u003e \u003cp\u003eNguyen expertly combines theoretical frameworks with practical methodologies, providing a rich perspective on branding within various higher education contexts. This book is essential for educators, administrators, and branding professionals seeking to enhance their understanding of strategic brand management in the educational sector. \u003c\/p\u003e \u003cp\u003eWhether you are looking to refine your institution's brand or gain insights into effective branding strategies, this book serves as a valuable resource for navigating the complexities of higher education branding.\u003c\/p\u003e","brand":"Bang Xuân Nguyen","offers":[{"title":"Default Title","offer_id":52258497429846,"sku":"9781032178363","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032178363.jpg?v=1767788866","url":"https:\/\/www.englishbook.fi\/products\/strategic-brand-management-in-higher-education-taylor-francis-ltd-9781032178363-bang-xu-n-nguyen","provider":"Bookshop","version":"1.0","type":"link"}