{"product_id":"strategic-brand-management-in-and-through-sport-taylor-francis-ltd-9781032968278","title":"Strategic Brand Management In and Through Sport","description":"\u003cp\u003eDiscover the essential insights of brand management with \u003cstrong\u003eStrategic Brand Management In and Through Sport\u003c\/strong\u003e, authored by experts in the field and published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2025. This hardback edition spans \u003cstrong\u003e112 pages\u003c\/strong\u003e and delves into the intricate relationship between strategic brand management and the dynamic world of sports.\u003c\/p\u003e \n\n\u003cp\u003eThis compelling book not only enhances our understanding of brand management within the sports industry but also provides valuable directions for future research. Each chapter, originally published in the \u003cem\u003eJournal of Strategic Marketing\u003c\/em\u003e, offers a rich exploration of contemporary strategies and practices that shape successful brands in and through sport.\u003c\/p\u003e \n\n\u003cp\u003ePerfect for academics, practitioners, and enthusiasts alike, this book is a must-have for anyone looking to deepen their knowledge in this promising field. Enhance your library today with this insightful resource!\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52256697581910,"sku":"9781032968278","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032968278.jpg?v=1767786472","url":"https:\/\/www.englishbook.fi\/products\/strategic-brand-management-in-and-through-sport-taylor-francis-ltd-9781032968278","provider":"Bookshop","version":"1.0","type":"link"}