{"product_id":"strategic-brand-licensing-taylor-francis-ltd-9781032428499-building-brand-value-through-enduring-partnerships-maria-cristina-longo","title":"Strategic Brand Licensing","description":"\u003cp\u003eDiscover the transformative power of brand licensing with \u003cstrong\u003eStrategic Brand Licensing\u003c\/strong\u003e by \u003cstrong\u003eMaria Cristina Longo\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2024, this insightful hardback spans 154 pages and serves as an essential guide for businesses looking to maximize their brand's potential.\u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive text outlines a strategic roadmap for companies aiming to leverage their brand value effectively, whether by expanding into new product categories or exploring different markets. Readers will gain valuable insights into the risks and rewards of partnerships, learn how to harness the power of digital platforms, and discover strategies to enhance their product portfolio through established brands.\u003c\/p\u003e \n\n\u003cp\u003ePerfect for business professionals, marketers, and brand managers, \u003cstrong\u003eStrategic Brand Licensing\u003c\/strong\u003e equips you with the knowledge to navigate the complexities of brand expansion and achieve sustainable growth.\u003c\/p\u003e","brand":"Maria Cristina Longo","offers":[{"title":"Default Title","offer_id":52256697549142,"sku":"9781032428499","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032428499.jpg?v=1767786471","url":"https:\/\/www.englishbook.fi\/products\/strategic-brand-licensing-taylor-francis-ltd-9781032428499-building-brand-value-through-enduring-partnerships-maria-cristina-longo","provider":"Bookshop","version":"1.0","type":"link"}