{"product_id":"strategic-advertising-mechanisms-intellect-9781789384307-from-copy-strategy-to-iconic-brands-charles-vallance","title":"Strategic Advertising Mechanisms","description":"\u003cp\u003eDiscover the essential principles of advertising in \"Strategic Advertising Mechanisms\" by Charles Vallance. Published in 2021, this insightful book spans 176 pages and serves as a comprehensive guide to the most significant strategic advertising mechanisms developed over time. Vallance meticulously integrates concepts such as Unique Selling Proposition (USP), brand image, positioning, and Lovemarks, offering readers a thorough understanding of these crucial elements.\u003c\/p\u003e \u003cp\u003eThis groundbreaking work is the first to compile the most effective methods utilized by leading advertisers and agencies, including industry giants like P\u0026amp;G, Bates, Ogilvy, and Euro. Now available in English for the first time, \"Strategic Advertising Mechanisms\" is a must-read for marketing professionals and anyone interested in the evolution of modern advertising. Enhance your advertising strategies and elevate your brand with the insights found in this essential resource.\u003c\/p\u003e","brand":"Charles Vallance","offers":[{"title":"Default Title","offer_id":52258498937174,"sku":"9781789384307","price":30.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781789384307.jpg?v=1767788870","url":"https:\/\/www.englishbook.fi\/products\/strategic-advertising-mechanisms-intellect-9781789384307-from-copy-strategy-to-iconic-brands-charles-vallance","provider":"Bookshop","version":"1.0","type":"link"}