{"product_id":"strategic-advertising-management-oxford-university-press-9780198835615-larry-percy","title":"Strategic Advertising Management","description":"\u003cp\u003eDiscover the essential insights of advertising management with \u003cstrong\u003eStrategic Advertising Management\u003c\/strong\u003e by \u003cstrong\u003eLarry Percy\u003c\/strong\u003e. Published by \u003cstrong\u003eOxford University Press\u003c\/strong\u003e in 2021, this 6th revised edition spans 504 pages, providing a comprehensive overview of the advertising landscape. Percy expertly combines theoretical foundations with a diverse array of contemporary and international examples, making it an invaluable resource for both students and professionals. This book delves into the intricacies of advertising, offering a managerial perspective on developing effective communication strategies. Whether you are looking to enhance your advertising knowledge or seeking practical guidance for your marketing campaigns, this book is a must-have addition to your library. Explore the dynamic world of advertising management today!\u003c\/p\u003e","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52258499625302,"sku":"9780198835615","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780198835615.jpg?v=1767788869","url":"https:\/\/www.englishbook.fi\/products\/strategic-advertising-management-oxford-university-press-9780198835615-larry-percy","provider":"Bookshop","version":"1.0","type":"link"}