{"product_id":"sponsor-taylor-francis-inc-9780765805478-notes-on-modern-potentates-erik-barnouw","title":"Sponsor","description":"\u003cp\u003e\"Sponsor\" by Erik Barnouw unravels the fascinating evolution of the television sponsor, exploring its semi-mythical status within the realms of advertising and popular culture. Published by Taylor \u0026amp; Francis Inc in 2003, this insightful paperback spans 238 pages, diving deep into the social and cultural implications of sponsorship in the broadcasting industry. Barnouw, a renowned figure in media studies, meticulously examines the intricate relationship between sponsorship and television programming, shedding light on how these partnerships shape viewer experience and influence societal norms. Whether you're a student of communication, a professional in advertising, or a curious reader interested in the dynamics of media, \"Sponsor\" offers a compelling perspective on the complexities of the television industry. Discover how the landscape of advertising has been transformed by the sponsors behind our favorite shows!\u003c\/p\u003e","brand":"Erik Barnouw","offers":[{"title":"Default Title","offer_id":52227970433366,"sku":"9780765805478","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765805478.jpg?v=1767742566","url":"https:\/\/www.englishbook.fi\/products\/sponsor-taylor-francis-inc-9780765805478-notes-on-modern-potentates-erik-barnouw","provider":"Bookshop","version":"1.0","type":"link"}