{"product_id":"soft-innovation-oxford-university-press-9780199697021-economics-product-aesthetics-and-the-creative-industries-paul-stoneman","title":"Soft Innovation","description":"\u003cp\u003eDiscover the groundbreaking concepts of innovation with \"Soft Innovation\" by Paul Stoneman, published by Oxford University Press. Released in 2011, this insightful paperback encompasses 382 pages of in-depth analysis and exploration of a largely overlooked area in the field of economic literature.\u003c\/p\u003e \n\n\u003cp\u003eStoneman delves into the realm of 'soft innovation', highlighting its presence in creative industries such as publishing, filmmaking, advertising, and architecture. This essential read challenges the traditional functional viewpoints on innovation, offering readers a fresh perspective on how creativity and design contribute to economic growth and organizational change.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a student of industrial management or a professional in the creative sector, \"Soft Innovation\" provides valuable insights that can inspire new approaches to creativity and innovation in your work. Don’t miss the chance to enrich your understanding of the evolving landscape of innovation—order your copy today!\u003c\/p\u003e","brand":"Paul Stoneman","offers":[{"title":"Default Title","offer_id":52228285956438,"sku":"9780199697021","price":80.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780199697021.jpg?v=1767743097","url":"https:\/\/www.englishbook.fi\/products\/soft-innovation-oxford-university-press-9780199697021-economics-product-aesthetics-and-the-creative-industries-paul-stoneman","provider":"Bookshop","version":"1.0","type":"link"}