{"product_id":"social-media-strategy-kogan-page-ltd-9781398609990-a-practical-guide-to-social-media-marketing-and-customer-engagement-julie-atherton","title":"Social Media Strategy","description":"\u003cp\u003eUnlock the power of social media with \u003cstrong\u003eSocial Media Strategy\u003c\/strong\u003e by \u003cstrong\u003eJulie Atherton\u003c\/strong\u003e, published by \u003cstrong\u003eKogan Page Ltd\u003c\/strong\u003e in 2023. This comprehensive guide, spanning \u003cstrong\u003e296 pages\u003c\/strong\u003e, is a must-have for anyone looking to develop a long-term, integrated customer engagement strategy. Atherton provides structured and practical guidance, empowering you to create effective social media campaigns that significantly enhance your return on investment (ROI) across various digital channels.\u003c\/p\u003e \u003cp\u003eIn this second revised edition, you’ll find insightful global case studies that illustrate successful strategies in action. Whether you're a marketing professional or a business owner, this book offers valuable insights to help you navigate the ever-evolving landscape of internet marketing. Elevate your marketing efforts and connect with your audience like never before with \u003cstrong\u003eSocial Media Strategy\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Julie Atherton","offers":[{"title":"Default Title","offer_id":52259531325782,"sku":"9781398609990","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781398609990.jpg?v=1767790116","url":"https:\/\/www.englishbook.fi\/products\/social-media-strategy-kogan-page-ltd-9781398609990-a-practical-guide-to-social-media-marketing-and-customer-engagement-julie-atherton","provider":"Bookshop","version":"1.0","type":"link"}