{"product_id":"sleeping-beauties-9781805300540","title":"Sleeping Beauties","description":"\u003cp\u003e\u003cb\u003eAn Instant \u003ci\u003eNew York Times\u003c\/i\u003e Bestseller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'A captivating quest to understand how we come to remember forgotten ideas, inventions and technologies . . . \u003ci\u003eSleeping Beauties\u003c\/i\u003e belongs on the bookshelf of anyone who cares about creativity or culture' -Adam Grant, \u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA 'Sleeping Beauty' is a brilliant idea that is ahead of its time. \u003c\/b\u003e\u003cb\u003eSo many breakthroughs in arts or science were like this, lost on their initial audience and only later revived and acknowledged to be great. \u003c\/b\u003e\u003cb\u003eThis book asks, why do some ideas fall asleep? And how do they wake up?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe love to believe in a meritocracy of ideas - that greatness is always recognised, innovation always seized upon and rewarded. Yet so many of the people we now recognise as the world's great creators initially got little traction for their work. It was only later, often much later, that their work came roaring back to life and made a lasting impact.\u003cbr\u003e\u003cbr\u003e Discoveries as diverse as dark matter to continental drift, technologies from solar panels to the steam engine, artists from Brueghel to Vermeer to Melville all created 'sleeping beauties'. Ranging across many centuries and the full scope of human endeavour, David Byrne explores their stories and gives us a lens for identifying future breakthroughs.\u003cbr\u003e\u003cbr\u003e Humbling yet hopeful, these stories celebrate the courage to try new things and the wisdom to embrace them.\u003c\/p\u003e","brand":"David Byrne","offers":[{"title":"Default Title","offer_id":56452528603478,"sku":"9781805300540","price":29.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781805300540.jpg?v=1793655291","url":"https:\/\/www.englishbook.fi\/products\/sleeping-beauties-9781805300540","provider":"Bookshop","version":"1.0","type":"link"}