{"product_id":"remaking-sustainability-9783032237545","title":"Remaking Sustainability","description":"\u003cp\u003eBusiness is at a sustainability crossroads. There is pressure from some shareholders and elected politicians to dial back on environmental and social issues, sustainability being \"too woke\" and a constraint on economic growth. However, there are competing pressures that mean that these same issues are now increasingly material to the bottom line; businesses ignore them at their peril as they threaten the true longer-term value of the company.\u003c\/p\u003e\n\u003cp\u003eThis book sets out the case for the \"Sustainability of Sustainability\". There is compelling evidence from underlying trends in finance, trade and technology that shows that there is a sustainability bedrock, beyond which it cannot be pushed back. That bedrock is not too deep, and so a course correction is coming. Businesses should be investing now in core sustainability to be ready for the new, more durable sustainability to come.\u003c\/p\u003e\n\u003cp\u003eMorrison argues that while sustainability is already perceived by many as an orthodoxy, it has yet to secure the legitimacy and trust required to deliver real and lasting change.\u003c\/p\u003e\n\u003cp\u003eThe book is for anyone who is curious about why. when and how sustainability will re-emerge and how best to prepare for its homecoming. There is a big opportunity: we will lose a lot of the fluff, green-washing, and noise and build a stronger and more meaningful version of sustainability as we do. The book helps any business manager, policy-maker or community leader find their sustainability bedrock and to build upon solid foundations.\u003c\/p\u003e","brand":"John Morrison","offers":[{"title":"Default Title","offer_id":56480951009622,"sku":"9783032237545","price":29.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783032237545.jpg?v=1793872264","url":"https:\/\/www.englishbook.fi\/products\/remaking-sustainability-9783032237545","provider":"Bookshop","version":"1.0","type":"link"}