{"product_id":"raising-the-corporate-umbrella-palgrave-macmillan-9781349425327-corporate-communications-in-the-twenty-first-century-philip-j-kitchen","title":"Raising the Corporate Umbrella","description":"\u003cp\u003eDiscover the essential guide to corporate communications with \u003cstrong\u003eRaising the Corporate Umbrella\u003c\/strong\u003e by \u003cstrong\u003ePhilip J. Kitchen\u003c\/strong\u003e. Published by Palgrave Macmillan in 2001, this comprehensive softcover edition spans 410 pages and offers invaluable insights into effective communication strategies within organizations.\u003c\/p\u003e \n\n\u003cp\u003eThrough detailed case studies and examples from renowned companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil, and British Airways, Kitchen provides a robust framework for analyzing corporate communications. This book not only highlights the importance of strategic communication but also offers clear, practical guidelines for successful implementation.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business professional, a student of communications, or simply interested in enhancing your understanding of corporate strategy, \u003cstrong\u003eRaising the Corporate Umbrella\u003c\/strong\u003e is a must-read that equips you with the tools needed to navigate the complexities of corporate communications.\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52231183171926,"sku":"9781349425327","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781349425327.jpg?v=1767747793","url":"https:\/\/www.englishbook.fi\/products\/raising-the-corporate-umbrella-palgrave-macmillan-9781349425327-corporate-communications-in-the-twenty-first-century-philip-j-kitchen","provider":"Bookshop","version":"1.0","type":"link"}