{"product_id":"psychology-of-marketing-taylor-francis-ltd-9781032838243-cross-cultural-perspectives-gerhard-raab","title":"Psychology of Marketing","description":"\u003cp\u003eDiscover the fascinating intersection of psychology and marketing with \u003cstrong\u003ePsychology of Marketing\u003c\/strong\u003e by \u003cstrong\u003eGerhard Raab\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2024, this comprehensive guide spans 412 pages, making it an essential resource for both seasoned marketers and those aspiring to enter the field.\u003c\/p\u003e \n\n\u003cp\u003eIn this insightful book, Raab delves into the principles of consumer, management, industrial, and organizational psychology, equipping marketers with the knowledge to become effective 'lay psychologists'. Explore key topics such as cognition theories, personality, perception, memory, motivation, and emotion. This invaluable resource not only enhances your understanding of consumer behavior but also provides practical applications to elevate your marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are looking to refine your skills or gain a deeper understanding of the psychological factors that drive consumer decisions, \u003cstrong\u003ePsychology of Marketing\u003c\/strong\u003e is a must-have addition to your professional library.\u003c\/p\u003e","brand":"Gerhard Raab","offers":[{"title":"Default Title","offer_id":52258751775062,"sku":"9781032838243","price":46.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032838243.jpg?v=1767789171","url":"https:\/\/www.englishbook.fi\/products\/psychology-of-marketing-taylor-francis-ltd-9781032838243-cross-cultural-perspectives-gerhard-raab","provider":"Bookshop","version":"1.0","type":"link"}