{"product_id":"project-marketing-john-wiley-sons-inc-9780471486640-beyond-competitive-bidding-bernard-cova","title":"Project Marketing","description":"\u003cp\u003eDiscover the essential strategies for successful project marketing in \u003cstrong\u003eProject Marketing\u003c\/strong\u003e by \u003cstrong\u003eBernard Cova\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2002, this insightful book spans 240 pages and offers a comprehensive guide to developing effective marketing approaches tailored for projects across various industries, including aerospace, construction, engineering, transport, and energy.\u003c\/p\u003e \n\n\u003cp\u003eWith over 20 engaging case studies, \u003cstrong\u003eProject Marketing\u003c\/strong\u003e equips readers with practical models and methods that can be applied in real-world scenarios. This book serves as an invaluable resource for MBA students and professionals seeking to enhance their understanding of project marketing principles. Whether you are a student or a seasoned marketer, Bernard Cova’s expertise will help you navigate the complexities of project marketing with confidence.\u003c\/p\u003e","brand":"Bernard Cova","offers":[{"title":"Default Title","offer_id":52231619150166,"sku":"9780471486640","price":65.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780471486640.jpg?v=1767748563","url":"https:\/\/www.englishbook.fi\/products\/project-marketing-john-wiley-sons-inc-9780471486640-beyond-competitive-bidding-bernard-cova","provider":"Bookshop","version":"1.0","type":"link"}