{"product_id":"product-strategy-for-high-technology-companies-mcgraw-hill-education-europe-9780071362467-michael-e-mcgrath","title":"Product Strategy for High Technology Companies","description":"\u003cp\u003eDiscover the essential guide to navigating the competitive landscape of high technology industries with \u003cstrong\u003eProduct Strategy for High Technology Companies\u003c\/strong\u003e by \u003cstrong\u003eMichael E. McGrath\u003c\/strong\u003e. Published by \u003cstrong\u003eMcGraw-Hill Education - Europe\u003c\/strong\u003e in 2000, this insightful book spans 400 pages and is designed for business leaders and marketers alike.\u003c\/p\u003e \n\n\u003cp\u003eMcGrath delves into the strategies employed by industry giants like Microsoft and Intel, showcasing how they maintain their dominance in an ever-evolving marketplace. The book offers a thorough examination of the Core Strategic Vision and Market Platform Plan Frameworks, along with in-depth case studies that analyze 14 different strategies—highlighting both successes and failures.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're involved in product management, business development, or industrial management, this second edition is a must-have resource for anyone looking to drive growth and innovation in high-tech environments.\u003c\/p\u003e","brand":"Michael E. McGrath","offers":[{"title":"Default Title","offer_id":52231674331478,"sku":"9780071362467","price":68.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071362467.jpg?v=1767748661","url":"https:\/\/www.englishbook.fi\/products\/product-strategy-for-high-technology-companies-mcgraw-hill-education-europe-9780071362467-michael-e-mcgrath","provider":"Bookshop","version":"1.0","type":"link"}