{"product_id":"principles-of-strategic-communication-taylor-francis-ltd-9780367432478-derina-rhoda-holtzhausen","title":"Principles of Strategic Communication","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003ePrinciples of Strategic Communication\u003c\/strong\u003e by \u003cstrong\u003eDerina Rhoda Holtzhausen\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2021. This essential hardback edition, spanning \u003cstrong\u003e342 pages\u003c\/strong\u003e, marks a paradigm shift in the realm of strategic communication. Holtzhausen expertly outlines the fundamental principles that underpin this vital field, integrating the core disciplines of advertising, public relations, and marketing communications. Ideal for undergraduate students, this book serves as a foundational text for those pursuing studies in media, communication, marketing, and advertising programs. Enhance your understanding of strategic communication and its application in today's dynamic environment with this comprehensive resource.\u003c\/p\u003e","brand":"Derina Rhoda Holtzhausen","offers":[{"title":"Default Title","offer_id":52263558676822,"sku":"9780367432478","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367432478.jpg?v=1767795382","url":"https:\/\/www.englishbook.fi\/products\/principles-of-strategic-communication-taylor-francis-ltd-9780367432478-derina-rhoda-holtzhausen","provider":"Bookshop","version":"1.0","type":"link"}