{"product_id":"place-branding-and-marketing-from-a-policy-perspective-taylor-francis-ltd-9781032260358-building-effective-strategies-for-places-vincent-mabillard","title":"Place Branding and Marketing from a Policy Perspective","description":"\u003cp\u003eProviding frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.\u003c\/p\u003e","brand":"Vincent Mabillard","offers":[{"title":"Default Title","offer_id":52259382002006,"sku":"9781032260358","price":55.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032260358.jpg?v=1767789940","url":"https:\/\/www.englishbook.fi\/products\/place-branding-and-marketing-from-a-policy-perspective-taylor-francis-ltd-9781032260358-building-effective-strategies-for-places-vincent-mabillard","provider":"Bookshop","version":"1.0","type":"link"}