{"product_id":"persuasion-sage-publications-inc-9780761922001-theory-and-research","title":"Persuasion","description":"\u003cp\u003eDiscover the power of persuasion with the Second Edition of \u003cstrong\u003ePersuasion\u003c\/strong\u003e by SAGE Publications Inc. Published in 2002, this comprehensive guide spans 384 pages and delves into the intricate world of persuasive communication. This revised edition expertly combines discussions on the production of persuasive messages with traditional research on message effects, offering readers a well-rounded understanding of the subject. \u003c\/p\u003e \n\n\u003cp\u003eExplore key theories such as the theory of reasoned action, along with new chapters that focus on functional approaches to attitude and behavioral change. You'll also find fresh insights on persuasive campaigns, making this book an essential resource for anyone looking to enhance their communication skills or delve into the science of persuasion. Perfect for students and professionals alike, \u003cstrong\u003ePersuasion\u003c\/strong\u003e is a must-have addition to your bookshelf.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52232870461782,"sku":"9780761922001","price":257.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761922001.jpg?v=1767750745","url":"https:\/\/www.englishbook.fi\/products\/persuasion-sage-publications-inc-9780761922001-theory-and-research","provider":"Bookshop","version":"1.0","type":"link"}