{"product_id":"on-the-marketisation-and-marketing-of-higher-education-taylor-francis-ltd-9781138953482-anthony-lowrie","title":"On the Marketisation and Marketing of Higher Education","description":"\u003cp\u003eDiscover innovative approaches to marketing in the realm of higher education with \u003cstrong\u003eOn the Marketisation and Marketing of Higher Education\u003c\/strong\u003e by \u003cstrong\u003eAnthony Lowrie\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2015, this insightful research-based book spans \u003cstrong\u003e240 pages\u003c\/strong\u003e and delves into advanced strategies for effectively promoting universities and colleges. Originally released as a special issue of the Journal of Marketing Management, this work challenges conventional thinking and offers fresh perspectives on the complexities of higher education marketing. Enhance your understanding of this critical field and explore the evolving landscape of educational marketing with this essential read.\u003c\/p\u003e","brand":"Anthony Lowrie","offers":[{"title":"Default Title","offer_id":52233849733462,"sku":"9781138953482","price":37.58,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138953482.jpg?v=1767752577","url":"https:\/\/www.englishbook.fi\/products\/on-the-marketisation-and-marketing-of-higher-education-taylor-francis-ltd-9781138953482-anthony-lowrie","provider":"Bookshop","version":"1.0","type":"link"}