{"product_id":"mobile-media-and-applications-from-concept-to-cash-john-wiley-sons-inc-9780470017470-successful-service-creation-and-launch-christoffer-andersson","title":"Mobile Media and Applications, From Concept to Cash","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eMobile Media and Applications, From Concept to Cash\u003c\/strong\u003e by \u003cstrong\u003eChristoffer Andersson\u003c\/strong\u003e, published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e. This enlightening hardback edition, released in 2005, spans 352 pages and offers a wealth of knowledge drawn from the editors' extensive experience in leading telecom companies.\u003c\/p\u003e \u003cp\u003eRather than merely presenting theoretical frameworks, this book provides a pragmatic approach to overcoming the challenges of consumer marketing, technology strategy, and delivery tactics. Readers will benefit from real-world examples and actionable strategies that illustrate how industry leaders have successfully navigated the complexities of mobile media and applications.\u003c\/p\u003e \u003cp\u003eWhether you're a marketing professional, a tech strategist, or simply interested in the evolving landscape of mobile media, this book is an invaluable resource for turning concepts into cash.\u003c\/p\u003e","brand":"Christoffer Andersson","offers":[{"title":"Default Title","offer_id":52235337957718,"sku":"9780470017470","price":72.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470017470.jpg?v=1767755279","url":"https:\/\/www.englishbook.fi\/products\/mobile-media-and-applications-from-concept-to-cash-john-wiley-sons-inc-9780470017470-successful-service-creation-and-launch-christoffer-andersson","provider":"Bookshop","version":"1.0","type":"link"}