{"product_id":"marketing-the-e-business-taylor-francis-ltd-9780415965002-harris-dennis-lisa-harris","title":"Marketing the e-Business","description":"\u003cp\u003eDiscover the intricacies of online marketing with \u003cstrong\u003eMarketing the e-Business\u003c\/strong\u003e by \u003cstrong\u003eLisa Harris\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2007, this insightful second edition spans \u003cstrong\u003e362 pages\u003c\/strong\u003e and delves into the challenges and strategies of e-marketing across various business types.\u003c\/p\u003e \n\n\u003cp\u003eThrough a series of compelling case studies and supplementary web materials, this book provides a thorough examination of effective marketing strategies tailored for the digital landscape. Lisa Harris emphasizes the practical benefits of e-marketing, showcasing it as a powerful tool to enhance business efficiency and effectiveness, rather than merely a revolutionary concept.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a business professional or a student of economics, \u003cstrong\u003eMarketing the e-Business\u003c\/strong\u003e is an essential resource for understanding the dynamics of internet marketing and its impact on retail industries. Enhance your knowledge and navigate the world of electronic commerce with this comprehensive guide.\u003c\/p\u003e","brand":"Harris\/ Dennis, Lisa Harris","offers":[{"title":"Default Title","offer_id":52236096209238,"sku":"9780415965002","price":284.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415965002.jpg?v=1767756584","url":"https:\/\/www.englishbook.fi\/products\/marketing-the-e-business-taylor-francis-ltd-9780415965002-harris-dennis-lisa-harris","provider":"Bookshop","version":"1.0","type":"link"}