{"product_id":"marketing-strategy-a-decision-focused-approach-mcgraw-hill-education-europe-9780078028946-orville-c-walker","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cp\u003eDiscover the essential guide to crafting effective marketing strategies with \u003cstrong\u003eMarketing Strategy: A Decision-Focused Approach\u003c\/strong\u003e by \u003cstrong\u003eOrville C. Walker\u003c\/strong\u003e. Published by McGraw-Hill Education - Europe in 2013, this 8th edition paperback spans 384 pages, providing a comprehensive overview of the concepts and theories vital for creating and implementing successful marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eThis book stands out in the field by emphasizing the strategic planning process and the intricate cross-functional relationships within marketing. Walker's decision-focused approach equips readers with the tools necessary for effective strategic decision-making, making it an invaluable resource for both students and professionals in management and marketing.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding of marketing dynamics and elevate your strategic planning skills with this authoritative text. Perfect for anyone looking to deepen their knowledge in the ever-evolving world of marketing.\u003c\/p\u003e","brand":"Orville C. Walker","offers":[{"title":"Default Title","offer_id":52236096897366,"sku":"9780078028946","price":179.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780078028946.jpg?v=1767756589","url":"https:\/\/www.englishbook.fi\/products\/marketing-strategy-a-decision-focused-approach-mcgraw-hill-education-europe-9780078028946-orville-c-walker","provider":"Bookshop","version":"1.0","type":"link"}