{"product_id":"marketing-in-travel-and-tourism-taylor-francis-ltd-9781138473560-victor-middleton","title":"Marketing in Travel and Tourism","description":"\u003cp\u003eDelve into the intricate world of tourism marketing with \u003cstrong\u003eMarketing in Travel and Tourism\u003c\/strong\u003e by \u003cstrong\u003eVictor Middleton\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2017, this comprehensive fourth edition spans 528 pages, making it an essential resource for anyone interested in the evolving landscape of the travel and tourism industry. \u003c\/p\u003e \u003cp\u003eThis book expertly navigates the complexities of tourism marketing in the 21st century, providing clear explanations of marketing principles and concepts adapted from mainstream services marketing. It illustrates a wide range of applications relevant to today’s visitor economy, ensuring that readers are well-equipped to succeed in this dynamic field. \u003c\/p\u003e \u003cp\u003eWhether you are a student, a professional in the tourism sector, or simply passionate about marketing, \u003cstrong\u003eMarketing in Travel and Tourism\u003c\/strong\u003e offers invaluable insights and practical guidance to enhance your understanding and application of effective marketing strategies. \u003c\/p\u003e","brand":"Victor Middleton","offers":[{"title":"Default Title","offer_id":52235759944022,"sku":"9781138473560","price":248.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138473560.jpg?v=1767756007","url":"https:\/\/www.englishbook.fi\/products\/marketing-in-travel-and-tourism-taylor-francis-ltd-9781138473560-victor-middleton","provider":"Bookshop","version":"1.0","type":"link"}