{"product_id":"marketing-era-taylor-francis-ltd-9780415945448-from-professional-practice-to-global-provisioning-kalman-applbaum","title":"Marketing Era","description":"\u003cp\u003eDiscover the intricate evolution of marketing with \u003cstrong\u003eMarketing Era\u003c\/strong\u003e by \u003cstrong\u003eKalman Applbaum\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2003, this insightful paperback spans 294 pages and delves deep into the organizing principles and cultural logic that define the marketing profession. \u003c\/p\u003e \u003cp\u003eApplbaum expertly explores key topics including the strategic logic behind marketing decisions, the nuances of global marketing practices, and the moral history that shapes the industry's landscape. This comprehensive analysis is essential for anyone looking to understand the complexities of marketing in today’s world. Whether you're a marketing professional, a student, or simply curious about the field, \u003cstrong\u003eMarketing Era\u003c\/strong\u003e offers valuable insights that will enhance your understanding of this dynamic discipline.\u003c\/p\u003e","brand":"Kalman Applbaum","offers":[{"title":"Default Title","offer_id":52236105122134,"sku":"9780415945448","price":56.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415945448.jpg?v=1767756602","url":"https:\/\/www.englishbook.fi\/products\/marketing-era-taylor-francis-ltd-9780415945448-from-professional-practice-to-global-provisioning-kalman-applbaum","provider":"Bookshop","version":"1.0","type":"link"}