{"product_id":"market-research-in-action-cengage-learning-emea-9781861529381-michael-roe","title":"Market Research In Action","description":"\u003cp\u003eDiscover the essential insights of marketing research with \u003cstrong\u003eMarket Research In Action\u003c\/strong\u003e by \u003cstrong\u003eMichael Roe\u003c\/strong\u003e. Published by \u003cstrong\u003eCengage Learning EMEA\u003c\/strong\u003e in 2004, this comprehensive paperback spans \u003cstrong\u003e320 pages\u003c\/strong\u003e and delves into the various techniques of marketing research through an engaging running case study based on a real product. \u003c\/p\u003e \u003cp\u003eMichael Roe expertly illustrates how different marketing research techniques are applied and developed across various contexts, enriching your understanding of the field. This book is an invaluable resource for anyone looking to enhance their knowledge in marketing and research methodologies. Whether you are a student, a marketing professional, or simply curious about the world of business, \u003cstrong\u003eMarket Research In Action\u003c\/strong\u003e provides practical examples and insights that can be applied in real-world scenarios. Dive into this informative guide and elevate your marketing research skills today!\u003c\/p\u003e","brand":"Michael Roe","offers":[{"title":"Default Title","offer_id":52235767972182,"sku":"9781861529381","price":111.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861529381.jpg?v=1767756024","url":"https:\/\/www.englishbook.fi\/products\/market-research-in-action-cengage-learning-emea-9781861529381-michael-roe","provider":"Bookshop","version":"1.0","type":"link"}