{"product_id":"managing-technological-innovation-john-wiley-sons-inc-9780470547823-competitive-advantage-from-change-betz-frederick","title":"Managing Technological Innovation","description":"\u003cp\u003eDiscover the essential insights of innovation management with \u003cstrong\u003eManaging Technological Innovation\u003c\/strong\u003e by \u003cstrong\u003eFrederick Betz\u003c\/strong\u003e. This third edition, published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2011, spans 384 pages and serves as a critical resource for understanding the intersection of technology and business strategy. Frederick Betz, a pioneer in the field of technology management, builds upon the foundation laid in his previous editions, updating the content to reflect the latest trends and practices in managing technological innovations. This book is perfect for professionals and students looking to enhance their knowledge in industrial research and management. Equip yourself with the tools to navigate the complexities of technological change and drive success in your organization.\u003c\/p\u003e","brand":"Betz, Frederick","offers":[{"title":"Default Title","offer_id":52236231672150,"sku":"9780470547823","price":173.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470547823.jpg?v=1767756816","url":"https:\/\/www.englishbook.fi\/products\/managing-technological-innovation-john-wiley-sons-inc-9780470547823-competitive-advantage-from-change-betz-frederick","provider":"Bookshop","version":"1.0","type":"link"}