{"product_id":"managing-marketing-information-rle-marketing-taylor-francis-ltd-9781138980310-nigel-piercy","title":"Managing Marketing Information (RLE Marketing)","description":"\u003cp\u003eDiscover the essential components of a successful marketing strategy with \u003cstrong\u003eManaging Marketing Information (RLE Marketing)\u003c\/strong\u003e by \u003cstrong\u003eNigel Piercy\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2015, this insightful paperback spans \u003cstrong\u003e242 pages\u003c\/strong\u003e and serves as a comprehensive guide to understanding marketing information systems.\u003c\/p\u003e \n\n\u003cp\u003eThis book delves into vital market research techniques while illustrating how these methods integrate into a well-structured market information system tailored to meet specific corporate needs. Whether you are a marketing professional or a student, Piercy's expertise will equip you with the knowledge necessary to enhance your marketing efforts and drive success. Explore the intricacies of information storage and retrieval systems and elevate your understanding of marketing management with this invaluable resource.\u003c\/p\u003e","brand":"Nigel Piercy","offers":[{"title":"Default Title","offer_id":52236246057302,"sku":"9781138980310","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138980310.jpg?v=1767756841","url":"https:\/\/www.englishbook.fi\/products\/managing-marketing-information-rle-marketing-taylor-francis-ltd-9781138980310-nigel-piercy","provider":"Bookshop","version":"1.0","type":"link"}