{"product_id":"international-marketing-strategy-cengage-learning-emea-9781861522337-contemporary-readings-isobel-doole","title":"International Marketing Strategy","description":"\u003cp\u003eExplore the essential principles of global commerce with \u003cstrong\u003eInternational Marketing Strategy\u003c\/strong\u003e by \u003cstrong\u003eIsobel Doole\u003c\/strong\u003e, published by \u003cstrong\u003eCengage Learning EMEA\u003c\/strong\u003e. This insightful book, released in 1996, spans 256 pages and presents a comprehensive collection of key articles in international marketing. \u003c\/p\u003e \u003cp\u003eStructured around a robust four-part framework, the text delves into market analysis, strategy development, implementation challenges, and international marketing management. With a focus on practical application, \u003cstrong\u003eInternational Marketing Strategy\u003c\/strong\u003e not only provides an overview and commentary but also includes discussion questions designed to highlight and explore the pivotal issues within the articles. \u003c\/p\u003e \u003cp\u003eThis new edition is an invaluable resource for students and professionals alike, enhancing your understanding of international marketing dynamics and strategies. Don't miss the opportunity to deepen your knowledge in this vital area of business and economics.\u003c\/p\u003e","brand":"Isobel Doole","offers":[{"title":"Default Title","offer_id":52238440497494,"sku":"9781861522337","price":77.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861522337.jpg?v=1767760349","url":"https:\/\/www.englishbook.fi\/products\/international-marketing-strategy-cengage-learning-emea-9781861522337-contemporary-readings-isobel-doole","provider":"Bookshop","version":"1.0","type":"link"}