{"product_id":"integrated-marketing-communications-springer-nature-switzerland-ag-9783030764159-a-global-brand-driven-approach-philip-j-kitchen","title":"Integrated Marketing Communications","description":"\u003cp\u003eDiscover the power of effective marketing with \u003cstrong\u003eIntegrated Marketing Communications\u003c\/strong\u003e by \u003cstrong\u003ePhilip J. Kitchen\u003c\/strong\u003e. This 2nd edition, published in 2022 by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e, offers a comprehensive and global perspective on marketing communications across 374 pages. Kitchen presents an integrated framework that is both accessible and engaging, making complex concepts easy to understand. Whether you are a marketing professional, a student, or simply interested in enhancing your brand strategy, this book serves as an essential resource. Dive into a cohesive exploration of brand-driven marketing communications that will elevate your understanding and application of integrated marketing strategies. Don't miss the opportunity to learn from a leading expert in the field!\u003c\/p\u003e","brand":"Philip J. Kitchen","offers":[{"title":"Default Title","offer_id":52271275442518,"sku":"9783030764159","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030764159.jpg?v=1767807116","url":"https:\/\/www.englishbook.fi\/products\/integrated-marketing-communications-springer-nature-switzerland-ag-9783030764159-a-global-brand-driven-approach-philip-j-kitchen","provider":"Bookshop","version":"1.0","type":"link"}